Provider dashboard showing aggregate patient savings
Patient facing-app: discount coupon for pharmacist, savings list, coupon breakdown
Every year, thousands of dollars in medication discounts go unused due to low awareness and patients' general distrust in savings coupons. RxLink helps connect the dots: Right after a health visit, a patient gets an SMS from their provider with a link to a web app where they can access, customize, and redeem discounts to their prescriptions.
In designing the white-label app, my strategy was to generate trust through a sense of continuity to the care that the patient was already receiving, for instance by reinforcing care provider branding and patient-provided details throughout the user journey. That allowed the company to quickly expand its outreach, now getting to 20,000 patients daily, with patients saving an average of $600/ year.
Modular components allowed consistency across the different platforms
The app allows patients to easily switch between editing their savings bundles and viewing the coupons
The pharmacist app facilitates prescription transfers between pharmacies
Another challenge was pharmacist friction: if the process to redeem a discount turned out to be too complex, patients risked having it be denied.
To solve this, I designed pharmacist and patient facing UIs to be both compatible with each other and with pharmacists pre-existing workflows, which we got insight into by surveying industry connections. This approach enabled a current discount redemption rate of 30%, meaning 6,000 of the 20,000 patients receiving daily texts successfully use their savings.
Desktop display of the patient-facing app
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Pharmacist app
Clutter was also a concern, as the app required extensive data collection and display. And while most coupon flows made users find and retrieve discounts one by one, RxLink needed medications to be bundled, just as they're prescribed.
My solution was to lean onto the familiar shopping cart paradigm to organize patients' savings, making sure to highlight the discounts. I also consolidated data collection in a three-step onboarding process, and used collapsing prompts to guide the experience without disrupting it. This resulted in 96% of usability test participants rating the platform 4+ out of 5 for clarity and ease of use.
Onboarding screens for patients and providers
Beyond the apps, I also generated marketing collateral for the company, such as this one-pager
Project documentation on Figma
Since the app launched, I have provided the team design support in areas such as:
Strengthening documentation into a design system covering rules, styles, tokens, views, flows, components, and interactions.
Expanding the app’s functionality to improve pharmacy selection for patients.
Designing an app to help pharmacists transfer prescriptions more efficiently.
Creating a health provider dashboard that displays an aggregate of patient savings.
Developing sales materials such as decks, prototypes, social media, and brochures.
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